Choose Tap aims to promote the benefits of drinking tap water as part of a healthy lifestyle and as a positive alternative to bottled water.
More than a billion people worldwide do not have access to safe drinking water - but sometimes in Australia we take our quality tap water for granted. Melbournians are rightly proud of our tap water, which is primarily sourced from protected natural catchments and requires very little treatment before we drink it.
It just doesn't make sense.
We spend more than $500 million a year on bottled water, which is not only putting greater strain on the environment, it's an expense we could easily avoid.
Melbourne tap water is amongst the purest in the world. So buying bottled water is almost as absurd as buying bottled fresh air. This message is delivered through a unique new Choose Tap campaign called Dupe. Watch the video above, or perhaps you are in the mood to purchase a bottle of Pure Organic Fresh Air, or even some Positive Thoughts? Visit dupestore.com.au