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IT JUST DOESN'T MAKE SENSE TO BUY BOTTLED WATER



Did you know?

  • It can take up to 3 litres of water to produce 1 litre of bottled water.

  • The charge for 1 litre of bottled water is up to 1,500 times the cost of tap water.

  • Over 90% of the cost of a bottle can be traced back to the bottle, lid or label.

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In terms of cost, it’s a no brainer.


1 litre of bottled water could typically cost $3 (or more), but for the same price you can refill a one litre bottle from the tap, every day, for over 2.5 years!

Melbourne tap water is amongst the purest in the world. So buying bottled water is almost as absurd as buying bottled fresh air. This message is delivered through a unique new Choose Tap campaign called Dupe. Watch the video below, or perhaps you are in the mood to purchase a bottle of Pure Organic Fresh Air, or even some Positive Thoughts? Visit dupestore.com.au