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It’s Mario Time! Yarra Valley Water partners with cinemas to promote Water Watchers campaign

Yarra Valley Water is giving away Water Watchers figurines at selected Super Mario Bros movies as part of a campaign to encourage young Victorians to save water. The advert will be shown at “The Super Mario Bros Movie” screenings across Melbourne, with a free special edition ‘Wavy’ Water Watcher’ in select cinemas.

The Water Watchers short film, which will play before the movie, tells the story of four aliens who have arrived on Earth after their home planet became uninhabitable because it ran out of water. It also gives practical advice to little water users on how to save water. 

The campaign aims to kickstart water-saving habits that will last a lifetime. 

Managing Director Pat McCafferty said he’s excited to see the Water Watchers on the big screen.  

“We want to show that saving water can be fun and our Water Watchers short film is perfect for connecting with a young audience.”

“Just like in the movie, where Mario and his friends go on amazing adventures - we have our own special characters called Welly, Washy, Wavy and Wade.”

“The Water Watchers sit on taps and remind us to turn them off when we're not using them. They teach us that we can all be heroes in our own homes by conserving water,” said Mr McCafferty. “We’ve already had some kids ask when the next episode will be!”

The ad will run in 22 cinemas across Melbourne, including Hoyts, United, and Village Cinemas.   

 “We’re also giving away a special edition ‘Wavy’ Water Watcher to movie goers who watch Super Mario Bros in select Village Cinemas: Plenty Valley, Doncaster, Rivoli (Hawthorn) and Century City (Glen Waverley).”

Yarra Valley Water customers can order a free ‘Welly’ or a ‘Wade’ Water Watcher on the Water Watchers website. Made from 100% natural rubber, they are easy to clean and are biodegradable.

Senior Partnerships Manager at Village Cinemas, Nora Omar said: “We’re thrilled that Yarra Valley Water has chosen to advertise its water saving campaign in Village Cinemas. Cinemagoers have loved finding the Wavy Watchers in their seats before the movie starts, all whilst teaching children that water is a precious resource, and everyone needs to save as much as possible.”

The Water Watchers campaign has already been rolled out to schools in Yarra Valley Water’s service area. The goal is to deliver over 600 visits to primary schools by 30 June 2023, with more schools expected in coming years.

Yarra Valley Water’s Water Watchers initiative was also nominated as a finalist in the ‘Sustainable Practices’ category of the 2022 Mumbrella Awards.

The campaign supports the Victorian Government’s Target 150 campaign, which encourages Melburnians to reduce their average daily individual water usage from 159 to 150 litres a day.